Shaking off the shackles of recruitment convention with a new brand and a fresh approach.

Going beyond and digging deep was the order of the day for their evolution.  It wasn’t enough to just understand the market, its forces and expectations, we had to get to know the team, and the business like the back of our hand. We had to do something that had never been done before. 

‍

Once we had all we needed, we worked closely with the team, mapping out a design and flow that created a premium identity and experience that stood out from the pack. Then we turned our focus to ensuring that DNA Recruit became a commercial success by working on a marketing strategy that combined creativity with lead-generating acumen in a simple yet effective way. 

‍

They are in love with their brand and we know that for a fact because they’re not afraid to tell us and the world how they feel.

Everyone has a sense of renewed energy and focus and with this has come a surge in traffic and increased satisfaction in client and candidate journeys.