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The Brand Dial: Finding the right balance for your business

When it comes to creating identities for B2B businesses, it’s essential to strike the right balance of professionalism, and personality. On one hand, you want to keep a consistent brand identity that represents your business and resonates with your audience. On the other hand, you need to be able to dial up or dial down the identity depending on the context. This is what we refer to as, The Brand Dial.