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Understand where you stand in the eyes of your audience
The Brand Benchmark reveals how ideal customers perceive your brand when compared to the competition. It's more than just feedback – but a tool to help you leverage your positioning and dominate the market.
Benchmark my brand
Why benchmark your brand?
Discover hidden insights
Do people think you're trustworthy? Innovative? Expensive? Or maybe outdated? Real feedback is crucial for your strategy.
Outshine competitors
See how you measure up against your closest competitors. Learning their strengths and weaknesses to identify opportunities that ensure you stand out.
Actionable recommendations
Receive a comprehensive report with expert recommendations to enhance your brand's positioning and align it with your business goals.
All we need to know from you is your ideal customer profile. We take care of the rest.
Identify Targets
We collaborate with you to define you Ideal Customer Profiles (ICPs) and key competitors.
Tailored Surveys
Brand and competitor profiles are presented to 5 ICPs over a live, 30min video call. Capturing their honest feedback and opinion first hand through a series of customised questions.
Brand Analysis
Our brand team then analyses feedback, identifies key patterns, perceptions and critical feedback that reveals how you stack amongst the competition.
Brand Benchmark Report
You receive a detailed report highlighting customer receptions, competitive analysis, and strategic recommendations for improvement, giving you a comprehensive understanding of your brand's market position and how you can improve it.
Request a Brand Benchmark
Identify what resonates with customers and what doesn't. You’ll uncover genuine customer sentiments, preferences, and expectations, allowing you to tailor your brand strategy effectively.
Understand your position in the competitive landscape. We compare your brand to key competitors, highlighting strengths and areas for improvement to enhance market performance.
Get expert recommendations tailored to your brand's unique challenges and opportunities. Our specialists offer actionable steps to improve positioning, boost engagement, and drive growth.
Access a branding expert for a 30-minute Q&A session. This is your opportunity to to ask specific questions, gain insights, and receive advice on any brand challenges you face.
We thought we knew our brand, but the insights we gained from the report were beyond our expectations.
Brand Benchmark FAQs
Absolutely! Our Q&A session with a branding expert gives you the opportunity to ask specific questions and get professional advice on any branding challenges you face.
Not a lot! We need a description of your ideal customer (revenue range, industry, etc) and the names of your four closest competitors.
The Brand Benchmark Report costs £1250 + VAT. If you choose to implement our recommendations with Unearthed, this will be deducted from the project cost.
We aim to have your report back to you within two weeks!
Yes, we handle all aspects of the process, from identifying participants to analysing the data. Your involvement is minimal, making it easy and efficient for you.