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McDonalds

B2C
Activation
An electric vehicle with a Happy Meal box on the rear cab
Overview

Supporting Mcdonalds commitment to reduce, reuse and recycle litter in local communities.

Overview

I’m lovin’ it.

Of course you know Mcdonalds. No introduction necessary.

The Brief

We partnered with McDonald's to create an innovative campaign promoting sustainability. Our collaboration resulted in the design of an electric vehicle (EV) truck featuring an "I’m Recyclin' It" tagline to symbolise McDonald's commitment to environmental responsibility and green initiatives.

the Brand
Original Brand
testimonial

It’s an absolute pleasure to work with Unearthed. I’ve really really enjoyed working with them – big thanks!

Sam Elwin
Rejected Concept

And whilst you’re here… we thought we’d share the rejected route too!

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Origins

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