McDonalds
Supporting Mcdonalds commitment to reduce, reuse and recycle litter in local communities.
Overview
I’m lovin’ it.
Of course you know Mcdonalds. No introduction necessary.
The Brief
We partnered with McDonald's to create an innovative campaign promoting sustainability. Our collaboration resulted in the design of an electric vehicle (EV) truck featuring an "I’m Recyclin' It" tagline to symbolise McDonald's commitment to environmental responsibility and green initiatives.
The Activation
We conceptualised and designed an EV truck in the shape of a Happy Meal and adorned with the "I'm Recyclin' It" logo instead of the classic ‘I’m Lovin’ It’ tagline - blending McDonald's iconic branding with an eco-friendly message. The campaign aimed to raise awareness about sustainability while highlighting McDonald's dedication to reducing carbon emissions and promoting recycling. We saw the truck take the streets, gaining significant traction and attention, drawing widespread interest and engagement from the public and media alike. The message resonated with audiences, sparked conversations about sustainability and McDonald's role in promoting environmental stewardship.
