House of Charcoal
A rebel environmentalist brand on a mission the protect future generations through the art of fire-cooking.
Overview
House of Charcoal is a premium, provocative British charcoal ecom retailer dedicated to providing high-quality, sustainable charcoal sourced exclusively from the UK.
They emphasise the importance of using clean, chemical-free charcoal that supports local artisans and maintains environmental responsibility. Their mission extends beyond sales, aiming to educate and cultivate a community of fire-cooking enthusiasts through their Fire Academy, Club, Events and more.
The Brief
We were tasked with creating House of Charcoal’s brand and GTM strategy - shaping an identity that ignites curiosity about their products, process and industry as a whole. With their British roots and sustainable practices at the helm, their charcoal is more than just an eco-friendly alternative, but rather and essential ingredient that creates unparalleled flavour.
HoC Brand Programme:
- Brand Positioning
- Visual Identity
- Brand Messaging and TOV
- Content Strategy - Marketing Strategy
The Activation
We've successfully positioned House of Charcoal as a leader in the British charcoal market - growing a community of dedicated fire-cooking enthusiasts, chefs and charcoal producers. Their content strategy continues to test new and exciting ideas, educate and inspire customers, and spread the word of sustainable fire-cooking and big flavour. They continuously reinforce their brand values and mission to buying British and burning British in efforts to protect future generations and fight against practices that cause harm to nature, people and our planet.